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Chattler AI | Branding for a Dynamic SaaS AI Platform

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Brandbook Chattler.ai

Chattler is a SaaS AI platform created by a team of developers to simplify the integration of intelligent agents into business.Our goal is to give companies a tool that works without code, can be implemented in minutes, and scales painlessly.Chattler assistants are trained for specific tasks, integrate with Telegram, Instagram, WhatsApp, and CRMs, converse like a human, and perform actions via API.We believe that automation should be simple. That’s why we made the interface visual and the setup flexible, thanks to a system prompt.Today, Chattler helps marketers and small businesses respond 24/7, qualify leads, nurture clients, and close deals. And this is just the beginning.

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branding brand identity Logo Design Character design Mascot SAAS UI/UX motion design artificial intelligence aı
branding brand identity Logo Design Character design Mascot SAAS UI/UX motion design artificial intelligence aı
branding brand identity Logo Design Character design Mascot SAAS UI/UX motion design artificial intelligence aı
branding brand identity Logo Design Character design Mascot SAAS UI/UX motion design artificial intelligence aı

Glyph

The Chattler glyph scales up freely while retaining its clarity and recognition across all media. The minimum acceptable width is 32 px.Do not use the glyph smaller than this size, as it impairs legibility and visual integrity.

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Logo design

The Chattler logo is a key element of our visual identity. We have adapted it for confident use across the entire brand ecosystem: from interfaces to outdoor communications. It is simple, recognizable, and easily scalable. Its minimalism ensures clarity of perception, while its expressiveness guarantees recognition in any context.

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Exclusion Zone

The minimum clear space around the Chattler glyph is equal to its height. Maintaining this space guarantees both legibility and visual harmony in all applications.The Chattler logo can be scaled up without limitation, but to maintain clarity, it is important to observe the minimum sizes:— for print — no less than 10 mm in width— for digital — no less than 32 px in widthThis ensures readability and preserves visual integrity across all formats.

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External Communication

In co-branded materials, the Chattler logo may be placed next to the logos of partners or other brands.If the primary two-color version gets lost against the background or lacks sufficient contrast, it is recommended to use the solid white version to ensure readability and visual balance.

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Chattler’s Color Identity

Our Color IdentityThe Chattler color identity is anchored by our signature blue. As the brand’s main color, it defines the tone of our entire visual ecosystem.The Corporate PaletteOur corporate palette is built around this signature blue. The colors are carefully balanced for versatility across digital and print applications, ensuring our brand is always recognizable and expressive at every point of contact.

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Variability

Chattler’s illustrations are adaptive and expressive.They maintain stylistic integrity: the color, soft shapes, and lively poses of the character always work in a unified rhythm

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Trend Creation

Chattler’s greatest strength is its ability to adapt. This flexibility is a direct reflection of our platform’s core promise: providing a fully customizable AI that becomes a true extension of your business.For Business: Our character can transform to embody any professional role, from a formal business consultant to a friendly support agent. This shows that Chattler isn’t a one-size-fits-all solution, but an integrated member of your unique team.For Culture: We also easily adapt the character to fit popular memes and viral formats. This enables the brand to speak the same language as its online audience, staying relevant and relatable.Whether it’s adapting to a professional persona or a cultural trend, Chattler maintains its signature style while being exactly who you need it to be.

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Brand Style on Social Media

Chattler’s illustration style adapts perfectly to any format—whether it’s social media, messengers, or mobile applications.Either the Chattler character or the logo glyph can be used as an avatar—both options are perceived correctly and support the brand style.

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Photography Style

Chattler’s photography style helps to show how Chattler’s technology connects people, focuses them on tasks, and unlocks new opportunities.We use this photography style to be understandable, friendly, and to inspire trust.

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Motion Design

Chattler’s animation is fluid and purposeful.It bridges the gap between static elements and user interaction.By using natural easing and responsive feedback, the motion design reinforces the feeling of a live, intelligent assistant that represents the brand.Chattler’s animation is fluid and purposeful. It bridges the gap between static elements and user interaction.By using natural easing and responsive feedback, the motion design reinforces the feeling of a living, intelligent assistant that represents the brand.We also developed a series of lightweight Lottie animations for seamless integration into the website and dashboard.

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3D Model

We developed a 3D model specifically to integrate the character into marketing creatives and motion design. This allows for greater flexibility and dynamism in our visual communications.

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