Vanadzor, shaped by mountains and open roads, brought to life through adventure and design… How do you create a brand that feels wild without losing its human side… or perhaps that is exactly the point.
The client’s idea combined buggy tours, mountain camping, food, campfires and time spent together. The task was to shape this experience into a bold yet welcoming identity for WILD374.
The project became less about designing an adventure brand and more about finding the balance between speed and stillness, nature and comfort, wildness and connection.
